What does this mean for services?

Nothing will change with your services. We’re still providing the same range of emotional and wellbeing support you’re familiar with, in the same places and with the same people.

Why are we doing this?

It’s important for us to be inclusive and appealing, and for people to look at us and immediately understand what we do.

As part of our strategy, Cancer Support for All, we spent time looking at how well known we are. We carried out some research, which found that lots of people living in the Wessex region didn’t know about our services. This worried us, because it means lots of people affected by cancer don’t know how our support services could help them. We then created small focus groups of our stakeholders – clients, volunteers and staff, to seek their views. The evolution of our charity brand reflects their feedback.

They told us they felt the change to Wessex Cancer Support is subtle enough to convey our long tradition (more than 40 years!) of providing cancer support, yet offers a more accurate reflection of the services we offer. And we know that this will naturally lead to more people supporting our work through fundraising.

What happens next?

You’ll start seeing a few changes in our shops, centres and across our communication channels over the next couple of months. This will include the name, Wessex Cancer Support, and some softer, more welcoming colours with photographs and imagery that more accurately reflect our work and the communities we work in. It’s a gradual evolution, and we aim to have everything covered by the end of the year.

How do you feel?

We hope you feel reassured and trust that we’re still here for you, however you’re affected by cancer or otherwise involved with us. If you have any questions, please speak to your current contact or email marketing@wessexcancer.org.uk.